If you are one of those that have been around the communications block a few times, you may have experienced a number of changes. The longer you have been in the game, the more disheartened you may be at times. Not even all your years of experience being exposed to media and communications in some form or another can prevent you from feeling this way. On some days, it is even quite daunting to look at some of the presentations that you are picking up on your laptop or mobile these days.
And that is just the thing. No longer are you rushing off with a brief spurt of enthusiasm to grab the latest news headlines from your newsstand. You are supposedly receiving up to the minute and up to date newsfeeds electronically. Learning global media is essential today. There is just no getting around it these days. You may not approve of its brevity (in comparison to what you were able to analyze before) but there are saleable and communicative reasons why presentations are coming through in this manner.
But of course, if you are just out of school and heading off into the job market place, it looks all good for you from where you are sitting or standing. By now, you appear to be quite used to how the feeds work for you, so much so that you have been able to manipulate them to feed off information that you want only. But that is just the thing. What about all other globally important information that might just influence your professional life going forward?
You need to know these things. Expect to continue your learning curve well into the future.